project overview
RAMAYANA
Depiction of an Indian mythological story through an e-book
This Ramayana illustrative eBook for Gen Z reimagines the epic with a unique, consistent art style throughout. The content is concise and to the point, tailored to Gen Z's attention spans, and concludes with an engaging interactive quiz to enhance understanding and engagement.
![Ravan[1].png](https://static.wixstatic.com/media/1da983_6dc39eb0a18040f5afcc85bd8f153daa~mv2.png/v1/fill/w_602,h_770,al_c,q_90,enc_avif,quality_auto/Ravan%5B1%5D.png)
PROJECT OVERVIEW
![Target[1] 1](https://static.wixstatic.com/media/1da983_3872567caab040968985656f7e14bf3e~mv2.png/v1/fill/w_880,h_586,al_c,q_90,enc_avif,quality_auto/1da983_3872567caab040968985656f7e14bf3e~mv2.png)
Target audience
Targeting Gen Z for a Ramayana project leverages their comfort with digital media. Presenting the epic in modern, relatable digital formats bridges the gap between ancient mythology and contemporary life, making its timeless themes relevant to a new generation.
journey mapping
![Map[1] 1](https://static.wixstatic.com/media/1da983_f4eea166ac934983800117f456f7f362~mv2.png/v1/fill/w_980,h_1410,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/1da983_f4eea166ac934983800117f456f7f362~mv2.png)
ayodhya
Birth place of
Lord Rama
sitamadhi
Birth place of
Ma Sita
dandaka
forest
Most difficult part of the Vanvas.
Ram, Lakshman, sita spent
14 years here.
panchvati
Ram meets Jatayu,
Encounter with Ravana,
Sita’s Abduction
hampi
Ram meets Hanuman,
helps Sita rescue
from Lanka
rameshwaram
Constuction of Ram Setu by Vanar Sena
lanka
Ravana’s kingdom,
Place where Sita was
held captive,
Ravana’s death by Rama
character building
To appeal to Gen Z, I chose a visual style that resonated with their preferences. I then sketched the main characters, ensuring consistency in style to maintain a cohesive and engaging flow throughout the story.
![Laxman[1].png](https://static.wixstatic.com/media/1da983_8239c7c48503467dbc213d02d5310449~mv2.png/v1/fill/w_560,h_1346,al_c,q_90,enc_avif,quality_auto/Laxman%5B1%5D.png)
story boarding
![Storyboard[1]_edited.png](https://static.wixstatic.com/media/1da983_ebd4b74284cd4b4ead12bde57b1501a4~mv2.png/v1/fill/w_980,h_1325,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Storyboard%5B1%5D_edited.png)
execution
Scan to
view eBook
